OUR STORY
OUR COMPANY
Pradip Enterprises (EA) Limited (PEL®) was established in 1974 as a distributor and retailer of food ingredients. Over the years, the company has grown in folds to manufacture, develop and market spices, spice blends, seasonings and herbs under the PEL® Chef category; baking ingredients, food colors, flavors, cake and dessert decorations, and dried fruits under the PEL® Baker category.
PEL® also specializes in private label branding for the marketplace retail and specialty shops and label our products to their specifications. For this B2B sector, our product range extends itself to preservatives, stabilizers, and emulsifiers.
PEL® is constantly striving to improve it product range and quality which stems from the inclination to explore new ideas (or flavors) around the world and maintain its integrity and reputation for recreating the experience. Our formidable network allows us to liaise with specialists world-wide to formulate specific or hard to find flavors. We source the finest spices and food colors from countries such as India and Turkey, which are renowned for producing authentic spices with rich hues to attract one’s attention. PEL® confectioneries are fine quality ingredients from Belgium, France, and Greece, with a know-how embedded in the countries’ heritage. Our flavors are imported from South Africa, France, and Italy, places that are known to provide the best available. PEL®’s competence lies in its team of specialists that collaborate to develop or replicate flavors, sweeteners, syrups, spices and herbs that are appropriate for the East African market.
PEL® premium quality products may be found in our standalone “The Secret Ingredient” stores, supermarkets, and specialty stores. Our private label partnerships include some of the largest specialty stores, hotels and restaurants in East Africa.
If you are looking for a unique or hard to find spices that you can trust, we have the aptitude and know-how to make it for you. PEL products are fresh, high quality, well priced, well packaged and easy to use in your recipes.
OUR MISSION.
Our mission is to unite cultures by providing the market with exceptional food ingredients that bring out the unique taste in every culture.
OUR VISION.
- Pradip Enterprises (EA) Limited serve Africa with the finest quality ingredients and excellent customer experience.
OUR VALUES.
We are committed to providing high quality and healthy ingredients that are safe for human consumption.
We follow health and safety procedures necessary in the workplace for our company staff, employees, and entire supply chain.
We believe in a supportive, healthy and positive team spirit.
OUR PROMISE.
Pradip Enterprises (EA) Limited Cooks with love and confidence. We have the ability to create ingredients that you can trust to perk up your meals.
OUR TRAITS.
We deliver delectable flavors, vibrant colors, and rich textures that spice up your life. Our team of experts bring to you freshness, quality, and taste in one complete package.
OUR PRODUCTS
Pradip Enterprises EA Ltd distributes its range of products through wholesalers and retailers. These include food ingredients such as spices, spice blends, seasonings, herbs, baking ingredients, food colors and flavors, cake and dessert decorations, and dried fruits. The company also distributes preservatives, stabilizers, and emulsifiers for businesses and individuals looking to scale up their food-product lines.
The PEL® Chef
The PEL® Chef has been created out of a variety of special ingredients that are the flag ship products of PEL®.
PEL® Spices, Spice Blends, and Seasonings are essential ingredients that are used in everyday recipes or to make cooking easy and flavorful. They may be used as meat rubs, in vegetarian dishes, in curries, gravies, soups, salads, and as side accompaniments.
PEL® Herbs may be used much like the PEL®Spice and Spice Blends by rubbing them into meats, creating flavored butter marinades, in gravies, soups, side accompaniments or even as toppings on savory dishes like pizza.
PEL® Chef ingredients may be used on their own or with other PEL® ingredients.
Subscribe to our newsletter on the website for new recipes on how to use our fresh and high-quality spices and spice blends.
PEL® products are packaged under stringent quality control protocols to ensure quality, consumption safety and hygiene standards are maintained from factory to point of sale.
The PEL® Baker
PEL® baking ingredients, food colors and flavours may be used for all baking needs. You may use the ready-made cake mixes to create a cake and decorate it with flavoured and colored frosting. PEL® baking ingredients may be used alone or with other ingredients.
Subscribe to our newsletter on the website for new recipes for cakes and pastries using PEL® ingredients.
PEL® for Your Food Business
This B2B solution allows us to help you add to your brand’s product offerings by private labelling your ingredient selections. Our team of branding experts will liaise with your company to develop a brand look and position your products for the marketplace. Our B2B products and services are offered to large supermarket chains, specialty shops, hotels, restaurants, and caterers.
COMPLIANCE AND ADHERENCE TO QUALITY, SAFETY PROCEDURES and COMMUNITY WELL-BEING.
Pradip Enterprises (EA) Ltd is committed to offering fine, safe, and quality ingredients across all food sectors in East Africa, through its international and local network of expertise and latest ingredient technologies available in the food sector.
Pradip Enterprises (EA) Ltd. complies with legal and statutory requirements. We are registered with the Pharmacy and Poisons Board in Kenya. In accordance with the Global Food Safety Initiative (GFSI), we are ISO 9001:2015 certified for Quality Management, and FSSC:22000 V5.1 certified for the highest level of food safety systems. PEL’s operations abide by stringent processes and hygiene protocols to maintain these certifications. Additionally, PEL is KBHC (Halal) certified for families who follow strict Halal diets.
At PEL, we follow the backward integration approach to deliver safe products which enables us to maintain full transparency and complete control over the entire process of sourcing of raw materials, delivery, processing, packing and distribution of the products.
PEL® ’s stringent quality control ensures that the products you finally receive and use in your recipes, have been through hygiene control procedures and have been packaged to ensure freshness.
